Resume

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Mission

I sit at the intersection of content and go-to-market strategy, turning audience insight and product positioning into work that drives adoption, pipeline, and brand authority — whether the audience is a person on Google or an AI engine, like ChatGBT.

Work Experience

Senior Content Marketing Manager

Lexia | August 2024 - Present

  • Built and lead an AEO and AI visibility strategy from the ground up, achieving 37.5% AI visibility and making Lexia the most-cited brand in its category across ChatGPT, Perplexity, Gemini, and Google AI Overviews — ahead of every tracked competitor.

  • Led company-wide adoption of an AI-assisted content workflow, defining standards for where AI leads and where human judgment governs, and training teams across the organization to work within it.

  • Directed market and audience research to refine messaging frameworks, enhancing alignment with key customer segments.

  • Collaborated with product, demand-gen, and sales teams to execute and track unified go-to-market strategies, amplifying customer engagement and AI solution success.

Content Marketing Manager

Lexia | November 2023 - August 2024

  • Launched persona-driven marketing strategies, boosting sales conversion rates by 57% and generating $17.2M in revenue.

  • Pioneered data-backed email and content strategies aligned with target personas, achieving a 32% open rate.

  • Managed a quarterly editorial calendar, ensuring timely delivery of high-impact, on-brand content.

  • Partnered with industry influencers to elevate brand credibility and expand audience reach.

Content Marketing Manager

GoCanvas | June 2022 - July 2023

  • Produced AI-centric demand-gen content and sales enablement assets for a B2B SaaS/cloud platform, boosting engagement and empowering sales.

  • Overhauled the website to highlight B2B SaaS value, increasing organic page views by 30%.

  • Implemented a social media and SEO strategy that grew followers by 13% and blog traffic by 35%.

  • Cultivated and maintained brand consistency across channels, strengthening brand identity.

SEO Content Strategist & Writer

nectr.io | November 2020 - January 2023

  • Boosted organic search visibility, with 65% of client articles ranking in the top 10 SERPs and 30% at #1, significantly increasing traffic and brand authority.

  • Built content templates and publishing checklists that standardized quality and turnaround across a distributed writing team.

  • Developed SEO-focused content informed by keyword insights, delivering on schedule while reinforcing brand voice.

Marketing Communications Specialist

Lunavi | June 2021 - June 2022

  • Produced cybersecurity and cloud content, including whitepapers, blog posts, infographics, and webinars, for a developer-focused technical audience.

  • Ghostwrote executive thought leadership content, developing voice and narrative for senior leadership.

  • Designed and executed a data-driven social media strategy and HubSpot email campaigns, optimizing visibility and lead generation.

  • Developed partner marketing strategies that boosted brand awareness and conversions by 26%.

Earlier Career

  • Strategic Marketing Consultant, Optifuse (2018)

  • Event Marketing Specialist, Outdoor Outreach (2017–2018)

  • Hiring Manager, Terra Education (2016–2017)

  • Sales Representative, Terra Education (2015-2016)

  • Account Manager, Audley Travel (2019–2020)

Education

Master in Business Administration (MBA) - San Diego State University

Relevant Coursework: Business Strategy, Brand Management, Marketing, International Marketing

Bachelor of Arts in Communications (BA) - University of California Santa Barbara

Relevant Coursework: Media Literacy, Communicating Across Cultures, Marketing Communications

Certifications

Claude AI Certification Track - Anthropic Academy 2026

Advanced Google Analytics - Google Academy 2023

SEO Principles - Semrush 2023

Fundamentals of Digital Marketing - Google Academy 2020

Countries Traveled

Americas- United States, Canada, Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Dominican Republic, Cuba, Colombia, Peru

Europe - Albania, Austria, Bosnia & Herzegovina, Bulgaria, Croatia, Cyprus, Czechia, Denmark, England, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Montenegro, Netherlands, Macedonia, Poland, Portugal, Romania, Scotland, Serbia, Slovakia, Slovenia, Spain, Turkey, Ukraine

Asia - Thailand, Cambodia, Vietnam, Laos, Japan

Africa - Morocco